When you go through the planning stages of setting up a website, one of the defining parts of your digital marketing success is selecting the right web host for your website.
You can have the best content strategy in the world but if your website isn’t supported by a top quality web hosting service then you could start to see cracks appearing in your strategy.
There are a number of important factors that determines whether a web host is the right one, so let’s look at 6 of the most important ones:
There are several features that come into the performance of a website, one being the page loading speed, another being how often the site is online.
Having a slow site is pretty much digital suicide. Uptime is the measurement of how much time the website is available online, as it may go down if there is planned maintenance or some sort of fault.
Most web hosts will guarantee a certain percentage of uptime.
It is pointless going to the effort of setting up a professional looking website with great content if a few months down the line you suddenly reach the maximum amount of storage, or when your visitor levels hit a certain amount, your site suddenly starts crawling at a snail’s pace.
Check out how much storage space and bandwidth is included and see if that will support your future website plans.
3. Customer Support
The moment that usually sways whether you have selected the right host is confirmed when you need to reach out to them for support.
If you have had a bit of a disaster with your website, you will really appreciate the fast responses of a host that offers the best level of customer service.
Use customer reviews and expert reviews to establish which ones are providing great levels of customer service.
4. Compatibility and Ease of Installation
Like with any type of software or system, it is very important that your web host is compatible with the type of website you are opting for.
For example, some specialize in supporting WordPress and other popular platforms. They can also offer ‘1 click installation’ and other indications that the setup process is simple.
With the high level of cyber attacks that are currently happening and the wide range of types of websites that are being targeted, security should be a high priority.
This is especially the case if you intend to collate customer details or online sales etc.
Most top hosts such as planethippo.co.uk offer a range of pricing packages. The price will be important to anyone looking to set up a website but do your research, especially when you see apparently “free” offers of web hosting solutions.
Whilst there are free options available, you should be aware of the restrictions that this can entail.