If you have a business idea that you want to get off the floor then don’t underestimate the importance of your digital marketing strategy.
Depending on your own expertise in marketing, you may have to set out a large budget to deliver an effective marketing plan in your first year.
Business owners often go into business thinking that they can get away with cutting corners in the first year to save money, which is something that the experts at Forbes completely disagree with.
Your marketing strategy is a vital part of your overall business plan and ultimately impacts whether your business succeeds or fails.
Whilst it is very difficult to get away with spending no money on a good marketing strategy, there are ways that you can save yourself a bit of money.
If you educate yourself in the latest marketing trends then you should be able to build an effective strategy with high levels of lead generation.
If you go into marketing blindly, you will waste time and money on methods that have been proven to be less effective by others.
Learn by other people’s mistakes and select marketing methods that have been tried and tested.
Here are some areas you can apply this to:
Recent research shows that segmentation of email lists is one of the most effective ways to generate leads rather than the ‘big blast’ approach that some businesses use.
By segmenting the email recipients by demographics, purchase history and location, you can create more relevant content that will appeal to them more and improve your click through rate.
A common mistake that startups make is to set up their website on a free hosting option but then discover that this wasn’t the right option for them.
Whether it is because they haven’t got enough storage or the performance of the website isn’t great, selecting the right website at the beginning could save a lot of time and effort if you should the need to change to a different host and potentially recreate all of your website content all over again.
You can look at a range of web hosting options through hosting experts like certa hosting before you select the right one for you future website requirements.
Use Free Video Options
It is expected that the use of video for marketing will increase rapidly this year and it is already a very popular choice for businesses.
Due to high lead generation potential, video is fast becoming a ‘must have’ for all websites/social media pages.
There are ways that you can create good quality videos for free, so you don’t have to pay for a professional video production company to come and create a video for you.
YouTube has some basic editing tools, so you don’t need to pay a fortune for editing software anymore. Facebook Live is another option that you might want to look into using.