Before you buy email marketing software you should read and compare real email marketing and newsletter software reviews that are based on real people opinions on Twitter. Compare features, prices and ratings in our comparison chart and choose the best email marketing software for your small business or startup.
| 700 responsive email templates to choose from|
Powerful social media integration & survey tools
Full integration with Salesforce
Free trial - 30-day test drive
More features at icontact.com
|67% score|| Visit website|
| Does not impose email sending limits|
Free & powerful landing page creator
Best in class autoresponder 2.0
Free full featured 30-day trial
More features at getresponse.com
|67% score|| Visit website|
| Powerful template editor & email tools|
Flexible & scalable pricing plans
Best in class email campaign stats & reporting
Free all features included 30-day trial
More features at mailigen.com
|67% score|| Visit website|
| All-in-one email, CRM & sales platform|
Advanced form, landing page & email tools
Intelligent tracking and powerful stats & reporting
Schedule free demos & webinars
More features at infusionsoft.com
|83% score|| Visit website|
| Easy to use platform & helpful interface|
24/7 phone, email, & live chat support
Large selection of ready-made templates
Risk-free 30-day free trial
More features at campaigner.com
|67% score|| Visit website|
| Generous 60-day free trial|
Best designed email templates in the industry
Advanced email analytics & tracking tools
Surveys, deals, social media, event marketing & more
More features at constantcontact.com
|60% score|| Visit website|
| Easy email template creation & customization|
Includes free dedicated IP address
Free plan comes with 200 emails per month
No committment 30-day free trial
More features at streamsend.com
|50% score|| Visit website|
| Flexible, beautiful, responsive opt-in forms|
Advanced email marketing automation tools
Solution that is tailored for professional bloggers
Send unlimited emails on any plan
More features at convertkit.com
|86% score|| Visit website|
| Modern, well designed & responsive templates|
Industry-leading deliverability & spam protection
Includes 6,000+ free stock images
Try for free for 30 days
More features at aweber.com
|71% score|| Visit website|
So what is email marketing software?
Email marketing software enables businesses in an automated way to create and send email marketing campaigns easily and effectively.
Email marketing software is designed to help businesses and marketers to stay in touch with customers using email.
Research shows that more than 80% of sales in the average company come from existing customers. That means communication sent via email can make a real difference to a business turnover.
Email marketing software explained
Email marketing services are designed to help you stay in touch with customers using electronic mail. Research shows that more than 80% of sales in the average company come from existing customers. That means updates and offers sent via email can make a real difference to your turnover.
The messages you send are not like spam because they go out to relevant people who are interested in your operation. You can reach thousands of internet users in seconds for a very low cost compared to alternative methods. Some business owners spend thousands on media and newspaper ads that will never perform as well.
Email marketing can present your messages in a lot of different ways. You can send striking graphics that are sure to grab attention and links that take people to the relevant pages.
With professional services, you can even send emails to people who’ve never heard of your brand. However, the messages are well-targeted to ensure they are people who show an interest in your industry.
What can email marketing services do for your company?
As we’ve just explained, email marketing services can help you to stay in touch with current customers. They can also help you to target new consumers who match your chosen demographics. Even so, there are some other great benefits you need to understand. They include:
» Features that allow you to track the success of your campaign by assessing website hits.
» A feedback mechanism that allows customers to make comments on your advertising campaign
» Better brand recognition around the world.
There are different ways you can market your business and products via email. Some company bosses choose to send weekly newsletters or surveys to advance their position. That tends to work a little better than blatant advertising, but the best methods depend on the nature of your operation.
What should you include when sending newsletters?
The content of your weekly newsletters should help to engage your audience and encourage interactions. That means a long list of products from your website isn’t going to produce the best results. You need to get friendly with your audience and make the emails a little more personal.
For instance, you might like to think about:
» Writing informal greetings that mentions the value you hold for your customers.
» Discussing recent industry-related news that could affect your customers or your business.
» Making funny comments or jokes based on the previous information.
» Highlighting your latest deals, offers, or coupons.
» Letting customers know about your plans for the future.
» Wishing your audience good health and reinforcing their value to your brand.
Email newsletters that contain all those elements are almost guaranteed to work better than those that don’t. Just scroll through your inbox and take a look at some of the emails you get from other brands. You’ll soon begin to notice a pattern in the way they are constructed and designed.
What is the use of email surveys for your business?
Email surveys can become exceptionally important for your digital marketing campaign. The best way to find out what your customers want is to ask them directly. You can also ask questions relating to your advertising techniques.
Maybe some people think you’re approach is too aggressive? You can usually tell if that issue is causing a problem because your subscriber list will begin to diminish. However, asking them outright could help you to gain a better understanding of the problem. Altering your approach is often difficult if you haven’t got detailed and accurate feedback.
Some business owners find that email surveys are the best tool available when it comes to testing new products or services. It’s also a fantastic method for letting your customers know their opinion is important to your company.
What should you think about when choosing an email marketing software?
Firstly, it’s vital you understand that getting positive results is somewhat of an artform. You could handle the entire process in-house, but you’ll struggle to reach the right people. With professional email marketing software services, you can contact people who do not have a relationship with your brand.
So, you should look for:
» Large contact lists so you can reach many people.
» Advanced features like birthday cards or timed messages.
» A great set of templates to make your life easier.
» Analytics that help you to track your progress.
» Telephone or Skype support during the setup phase.
So long as the email marketing service you select contains all those elements, you should be onto a winner. Just make sure you read reviews from other business owners using the service before making a commitment. In most instances, fees are charged on a monthly basis, and there are no long-term contracts.
All company bosses must read the small print carefully to ensure they fully understand the deal. Some email marketing services are going to provide better results than others, and that is why you need to avoid the budget providers.
As you can see from the information on this page, email marketing could help to drive your business forwards. It could assist you in making sure existing customers never forget your website, and it could even help you to reach new people.
Those who are just getting started need to select a suitable service as soon as possible. Add a subscription box to your website so any visitor can subscribe and stay updated. You can also add contact details to your subscription list when people purchase products or services from your site.
Common courtesy means you should always add a link at the bottom of marketing emails that allows people to unsubscribe. You can usually judge the success of individual messages by checking the number of unsubscriptions each week.
When you send too many promotional emails, the receiver can begin to see them as spam. That often results in them ignoring the message altogether or reporting it to their email provider. To avoid that situation, you just need to make careful assessments of your audience.
As we have already discussed, email surveys are the best solution for that issue.