When you’re looking to hire a professional content marketer, here are some essential tips for the qualities you can’t compromise on.
Content marketer hiring tips
- Find someone with a strong voice
This is an absolute must. They need to speak with authority, while being interesting and engaging. Other aspects of writing can be taught, but this cannot.
And, it’s not something you can fake your way through. You’ve got to have the passion to write in a way that people can’t help but want to read.
When you’re limited on space, that person has also got to be able to get their point across within the limitations given.
Easy Word Count is the quickest way to accurately ensure they’re staying within those limits.
- Spelling and grammar needs to be flawless
Sure, you can hire another person to take care of the editing, if you’ve got the resources, but having a writer who is also capable of doing this is the perfect combo.
Since the face and name of your company is essentially attached to the writing they’re producing, having mistakes throughout that writing only reflects poorly on your company, in the eyes of your readers.
Don’t be afraid to give your candidates a test, to see how skilled their grammar is. Academized has great guides that you can reference, to double check the work they’ve done for you.
- Interesting angles are a must
Captivating content is what draws readers in and makes them want to keep reading.
Finding a great angle on something that’s been talked about ad nauseum will definitely hook readers into checking it out.
Not to mention that search engines, like Google, love to see totally original content.
- Always original, without question
Yes, the content has to have an interesting angle, but it’s also got to be completely original. Search engines will red flag duplicated content, and it’s just something that readers don’t want to see.
A good content creator prides himself on producing 100% original content, that’s plagiarism-free and that’s something they’re proud to call their own.
For help in understanding the kinds of plagiarism and how to avoid it, Australian Help has a comprehensive list of resources for you to tap.
- The research skills of a journalist
When claims are being made, it’s always essential to back up those claims with trusted sources.
Having the research skills of a journalist means a writer has the ability to find sources to verify any claim being made throughout their content.
Adding in a proper citation, with the help of Cite It In, gives added credibility to the claims being made.
- Knowing what sells
Understanding the audience you’re targeting is a huge component to factor into the written content that’s produced.
The professional writer you hire has got to be able to feel out the readers and instantly adapt to what they want to see.
The outlet being used also needs to be factored in, with the knowledge that reader want to see different things depending on if they’re reading a blog post, an email or another form of communication.
- Producing great content on a consistent, regular basis
Deadlines must be followed and content must be produced regularly.
Readers always want to see new and exciting things, so the content writer you hire has got to be able to meet that demand.
Sticking to a schedule, they should be able to produce high quality content on a consistent basis.
If you’re wondering where to even start looking for a freelance content marketer, here are some great places to find professional writers, ready to get started on your project.
- Have the ability to write engaging headlines
Writing good and engaging headlines and titles is a critical skill freelance content marketers must know. Good headlines creates interest and invites readers to read the content.
Statistics from Copyblogger reveals that 80% of people will read headlines, but only 20% of those people will read the rest of the content.
Places to hire professional writers
Freelance writers put together their bids to compete for your project. Hire a writer on a short-term or long-term basis, depending on your needs.
You’ll be able to look through your candidates past work and read reviews from others they’ve worked for.
Let expert freelancers send you competitive bids and proposals to work for you, and only send your payment when the work has been completed to your satisfaction.
Staffed with experts in a variety of fields, EssayRoo is your professional content writing service when you need high quality content put together for your business.
Your project will be paired up with the perfect expert to get the job done.
Competitively priced work can be found through Text Broker, where high quality, custom content is delivered quickly.
When you want to be sure you’re getting the highest quality content out there, Boom Essays is your source to turn to.
Your satisfaction is always guaranteed, and you can rest assured that your project will be handled by a talented expert in the field.
Search Craigslist and you’ll find everything, including a kitchen sink. But, you can also find writers, both locally and working from a distance.
Enlist the professional writing services of UK Writings when you need to be sure your job will be done at the highest level of quality possible.
When you’re looking to hire a professional content writer for your business, keep in mind these important qualities that your candidates should all possess in order to be considered for your position.