One of the main challenges faced by small businesses when promoting their products and services online is budget constraint.
With a relatively limited budget compared to larger corporations, small businesses need to formulate an effective campaign that produces good return on investment or ROI.
Fortunately, internet marketing is the perfect platform for the job.
With pay-per-click or PPC advertising in particular, small or limited budget is an easy challenge to overcome.
These next few expert tips we are about to discuss in this article will help you master the use of PPC ads in no time.
Understand When PPC Ads Work – Peak times
If you are working on a limited budget really spend time to understand when your peak times are for not only traffic and searches, but when your best hours are for ROI.
Using Adwords dimensions report and filtering by time and day will allow you to use real data to get this insight. Then use ad scheduling to focus on these times.
Know your audience – custom audience lists
If you are planning on doing display advertising as part of your pay per click whether its outreach or remarketing then make sure you take the time to build a proper audience list.
There are many filtering options for building an audience in platforms such as Adwords and Facebook ads. Age, Gender, Interests, interactions with your website.
Profile your perfect person then focus in on them!
Use It in Tandem with other Digital Marketing Channels
Let me be the first to remind you that PPC ads are designed to boost traffic and conversion over a relatively short period of time. This type of campaign is not designed for sustainable growth.
However, you can still retain a lot of the traffic you attract by combining PPC ads with the right internet marketing instruments.
The best way for a small business to gain traction as they get started with online marketing is by using ads.
When you want to attract more viewers, for instance, using ads to promote the blog section of your site is the way to go.
Not only will you be able to gain traction relatively quickly, you can also retain a large number of your audience by providing them with valuable content.
Focus on your core – Keyword match type and QS
You will have core KPI data for CTR, Conversions, CPA and more. In the effort to cast your net far and wide for new people you might want to start going broader with your keywords.
Our advice is to remember what your core keyword list is and make sure this gets the majority of your attention and budget.
A PPC management agency like Converted will use exact match keyword only campaigns for your best performing search terms.
This means you can focus your budget on this and really get into testing the best ads for CTR on here.