No need to worry, the below 10 solutions will help you beat shopping cart abandonment and recover your lost revenue.
Despite the fact that you and your team have put a ton effort in creating an online store that is appealing and trustworthy, some shoppers will still leave their cart before completing a purchase.
Statistics from Baymard Institute claims that the average shopping cart abandonment rate is 68.81% and $260 billion dollars can be recovered if online shoppers checkout experience is optimized.
Let’s look at some of the common issues that stop shoppers from completing their transactions and discuss some ways to beat them.
- Unsecured transaction
Security is an issue with any shopper especially if the business is still in its infancy.
To build trust with your customers, incorporate security logos on your website so they can be assured with their transaction.
- No cost transparency
Practice transparency with the costs associated with the purchase.
You have to guarantee customers that tax and shipping costs are clearly stated before they proceed to checkout.
Don’t surprise customers with unexpected costs as they won’t hesitate to leave their shopping cart right away.
- A few payment options
As a merchant, you want to make sure customers get the best of the best so why not give them a seamless shopping experience.
When they go to the checkout page, provide them plenty of payment options.
Apart from PayPal and credit card, offer other payment options like Google Wallet and Apple Pay.
This lets you reach out to a younger demographic and at the same time, increases shopping convenience.
- No guest checkout
The checkout process is an essential factor in collecting a shopper’s data.
When shoppers create an account, marketers use their information and study them to enhance business processes.
But keep in mind that you can’t force customers to create an account in your store as they will absolutely abandon their cart.
Take advantage of a guest checkout option.
With this, there’s a possibility that previous customers will return, create an account and make the most of loyalty programs and other perks.
The more convenient the shopping experience, the more sales you get in return.
- No customer assurance
Customers can only see images when they shop online. They can’t feel the product or try it in any way.
Thus, shoppers can feel quite uncertain at times when purchasing. The best way to eliminate this is to offer a customer assurance, like a money-back guarantee.
If customers aren’t satisfied with their purchases, they can always have their money back.
The more you reassure customers, the more they’ll keep coming back to your store.
- Long and slow checkout process
A fast and easy checkout should remain a top priority.
If the checkout process is slow and lengthy, chances are you will lose most of your shoppers.
When it comes to checkout, remember that a single page view offers a more effective and faster transaction than multiple screens.
Using a high-quality eCommerce platform like PinnacleCart will help guarantee a smooth checkout process.
Additionally, when customers put in their information, let them save their shipping information and chosen payment options.
This makes their checkout convenient the next time they shop in your store.
Whether you’re a newbie at this or an experienced merchant, Pinnacle Cart provides a smart cart abandonment feature that lets you get customers back to the store.
- Slow page loading time
Page loading time is crucial in every online shopping experience.
To avoid this, make sure your checkout page has a fast loading speed so customers won’t abandon their cart and shop elsewhere.
To do this, check that photos are optimized to maintain the balance of speed and quality.
Take note of too many social plugins, poorly implemented tags and other on-page technical elements that slow down your website.
- No testimonials
Testimonials and customer reviews are a very strong proof that your business is doing well.
Make sure you include them in your checkout page. You can also put quotes and product ratings from prominent people in your industry.
Nothing gives a solid evidence than positive ratings and reviews about a particular product.
- No product photos at checkout
High quality photos are a MUST.
They give customers confidence and security when purchasing.
When you add in imagery and product description, don’t forget to include options like zoom and hover so customers can look at a certain product from different angles.
- No cart abandonment recovery tool
Choose an eCommerce platform that provides cart recovery solution for your online store.
It’s a tool that reminds customers to come back and complete their order.
Normally, it is setup through email with the list of products in their cart when they left before a purchase is incurred.
You can also personalize the email and set the timing on when it will be sent.
As cart abandonment continue to rise, merchants also continue to lose revenue every single day.
Now it’s up to you to put the ideas above to work and implement them in your store.
The next time a shopper abandons his cart, you should already be working on ways to prevent it from happening again.
Got more ideas on how to avoid customer churn? Sound off in the comments below!