Okay so you have found a great idea for an online business and you know you need a professional looking website, but how do you actually do it? How do you create a website for you small business from scratch?
Sure you could outsource it and have your site created by freelancers but that comes with major drawbacks. It's going to cost you, plus you can't make any changes yourself (not unless you pay someone) and you will have very little knowledge about your biggest asset, your website!
There are loads of WordPress guides around but you quickly realize that most guides follow the same formula. They go something like this. One, get a domain name. Two, get web hosting. Three, install WordPress. Four, you're done. That's all well and good if you are a technical person and already somewhat know what to do.
But what if you need more in-depth help? What if you don’t want to become a web developer? What if you just want to build your small business website and get it out there?
You have come to the right place. The truth is you can do it yourself. Creating a website isn't overly complicated and anyone can do it. All you need is the right guidance and tools to get the job done. We're not saying it's easy, you still need to put in the work, but it's a lot easier than you think.
Our step-by-step guide will take through the whole process from start to end. We will show you, and guide you every step of the way, how to create a small business website using WordPress from scratch in 2016.
Click the links below and you will be taken to the relevant section. Of course, if you want to just browse, keep on scrolling down.
Setting up your small business WordPress site
TL;DR; In step one we will take you through how you get your WordPress website all setup. We explain why you should be using WordPress, how to get web hosting (and what company we recommend) and configure your domain name.
We also take you through how you setup an email address. Next we guide you through how you install WordPress, how to login to your dashboard. Finally we show you how you delete the preinstalled content, how you change permalinks and how you disable comments and user registration.
Step 1. Let's get everything set up!
WordPress is the best site builder for small businesses, it's open source (free), flexible & easy to learn.
Get web hosting
Everyone that has a website needs web hosting.
Get a domain name
Your domain name is your website's address. You get a free domain with Inmotion.
Setup your email
You need a professional email address with your business name (domain name) in it.
Installing WordPress on your web host can be done manually or semi-automatically.
Delete pre-installed content
Your newly installed WordPress website comes pre-installed with "dummy" content which you can safely get rid of.
Change permalink structure
The default permalink structure is bad from both an SEO and readability standpoint, and should be changed.
Good job, that's step 1 done. Let's continue!
Customize your small business WordPress website
TL;DR; In step two 2 we go through how you customize your out-of-the-box installed WordPress website. Here we show you how to choose the right WordPress theme and how to install plugins, plus what plugins we recommend you should install, such as Google Analytics.
Step 2. Let's customize your WordPress site!
Comment spamming and fake user registration spam is an annoying problem WordPress site owners have to deal with.
You should be backing up your website. Using an automated WordPress site backup & restore service gives you peace of mind.
Fantastic work, you've completed step 2!
Manage your small business WordPress website
TL;DR; In step three we take you through the process of how to manage your WordPress site. How you create and add pages & post, how you create categories & tags and how you add images and videos.
Next we dive into how to search engine optimize your WordPress website and how to add social buttons. Then we go through WordPress security and ecommerce for WordPress. Finally we explain how to make your site mobile friendly and how to start an email list.
Step 3 - now let's get your website ready for launch!
57% of users say they won't recommend a business with a poorly designed mobile site.
Congratulations - Your website is ready to launch!
Congratulation! If you’ve followed the steps in this guide, you should now have a fully-functional and professional looking WordPress website!.
Final words & credits
Building a website isn't something you should do, it's something you HAVE TO do. Your customers expect to be able to find you on the internet. Starting a website for your business is a low-cost and high-potential investment, that will help you reach more customers than you ever could through traditional marketing.Still don't know what to do? Don't have the time to create your small business site yourself? Use our free WordPress installation service and we install and setup WordPress for you - for free!
A special thank-you goes out to iThemes for their awesome video tutorials.
Last updated on November 3, 2016
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